Discover Spring/Summer '25 and other new and permanent collections SHOWROOMS: 12-16 AUG FAIR HALL A: 13-15 AUG FAIR HALL B: 12-16 AUG
STOCKHOLM FASHION DISTRICT, NACKA STRAND
Join us at Fashion Week Trade, Sweden's largest fashion trade show, from August 12th to 16th, 2024! We invite buyers, store owners, press and other professionals in the field to explore and purchase new collections, and establish valuable connections within the industry. The showrooms and fair hall will be open, offering spacious and inspiring venues for meetings.
We're creating an exciting program for you and other visitors save the dates in the program below and more information will come.
Fashion Week Trade is showcasing brands in a variety of categories: Womenswear, Menswear, Childrenswear, Outerwear, Sportswear, Swimwear, Underwear/Loungewear, Shoes/Shoe care, Accessories, Bags/Suitcases and Home/Interior design
The complete brand list for Fashion Week Trade will be available closer to the fair.
Register now to participate and receive exclusive invitations to our events throughout the week! Registration is free
Register here
Program
Dates and opening hours
Stockholm Showroom, August 12-16th, Augustendalsvägen 7, Nacka Strand Stockholm Shoe House, August 12-16th, Cylindervägen 20, Nacka Strand
The reception is open Monday -Friday, 09.00-18.00 Saturday-Sunday: Open for booked meetings. (reception is open 09.00-16.00)
Fair Hall A, August 13-15th, Nackastrandsmässan, Automobilgatan 1, Nacka Strand
The reception is open Tuesday-Thursday, 09.00-18.00
Fair Hall B, August 12-16th, Nackastrandsmässan, Automobilgatan 8, Nacka Strand
The reception is open Monday-Thursday, 09.00-18.00 Friday, 09.00-14.00
Monday, 12 August, 18.00-20.00 Location: Stockholm Showroom, Augustendalsvägen 7
Join us for the Grand Opening of Fashion Week Trade! We invite you to an inspirational show hosted by the renowned Frida Zetterström and PR & Shoe Expert Sara Winter. Prepare to be uplifted and inspired as you embark on a week filled with fabulous purchases.
During the Inspiration Show, you’ll witness the latest trends in women’s and men’s fashion, as well as shoes and accessories, all styled on-site by Frida and Sara and showcased on fantastic models. Following the show, the festivities will continue with a mingling session where our talented DJ will set the perfect mood with tunes to kickstart your week, while you enjoy a refreshing drink.
Don’t miss out on this opportunity to connect and network with fellow fashion enthusiasts!
About Frida Zetterström Frida Zetterström @frilansfrida is well known to the Swedish people as a stylist and a fashion expert. She is regularly featured as a fashion expert both on Nyhetsmorgon on TV4 and in Sveriges Radio P4. She reports primarily on Scandinavian fashion, but also provides commentary on international events and often focuses on sustainability in the fashion industry.
About Sara Winter Sara Winter @sarawinterpr is the shoe expert well known in the fashion business since many years back. She worked at The Swedish Fashion Council and was the head of The Shoe Fashion Council where she presented trend seminars at fairs and on TV as well as for press and media. Three years ago she started her own PR agency, Sara Winter PR, focusing on shoes and accessories.
RSVP to the event when signing up for Fashion Week Trade!
Tuesday, 13 August, 15.00-16.00 Location: Fair Hall A, Nackastrandsmässan, Automobilagatan 1
Network and establish meaningful connections with industry colleagues while enjoying a glass of bubbles.
Take the opportunity to share insights, discuss trends, and explore potential new business relations in our grand Fair Hall A. We look forward to meeting you there!
Wednesday 14 August, 08.30-09.15 Location: Stockholm Showroom, Augustendalsvägen 7
Join us for a morning seminar where we will hear from Martin Kits, Head of Business Policy & Opinion at Svensk Handel. He will present the current state of trade and its future development, with the help of new business models. Listen to Svensk Handel’s perspective on the fashion industry’s future and the factors that will be critical for the competitiveness of Swedish trade.
About Martin Kits
Martin Kits has a background as a journalist. He has also worked in national politics for about 10 years with previous experience as the Chief of Staff to former Minister of Social Affairs, Göran Hägglund, and current Minister for Energy, Business and Industry, Ebba Busch. After his political career, Martin has also been a partner and senior consultant at Nordic Public Affairs.
Save the date and RSVP to the morning seminar when signing up for Fashion Week Trade.
Wednesday 14 August, 18.30–22.00 Location: Outside at the entrance to Stockholm Showroom, Augustendalsvägen 7
Welcome to Stockholm Fashion District’s summer party!
This season’s big summer party for the fashion industry will take place outside, at the entrance to Stockholm Showroom. We will treat you to a variety of food, snacks and drinks at our different bars, ensuring there’s something for everyone to enjoy.
Our amazing DJ will be spinning the perfect tunes all night long, setting the stage for dancing the summer night away or mingling with your industry colleagues in a relaxed and festive atmosphere. It will be a spectacular evening filled with many fun activities.We look forward to celebrating a new fashion season with you!
This event is proudly sponsored by our amazing eventpartner Hjerta.
Are you ready for The Party summer edition? RSVP to the party when signing up for Fashion Week Trade.
Network and establish meaningful connections with industry colleagues while enjoying a glass of bubbles.
Take the opportunity to share insights, discuss trends, and explore potential new business relations in our grand Fair Hall B. We look forward to meeting you there!
Thursday 15 August, 18.00-20.00 Location: Stockholm Shoe House, Cylindervägen 20
At our very own SFD Game Bar you will be able to enjoy refreshing drinks and some fun games.
We will host a series of playful competitions, including a mini-ping pong tournament. Teams of two can register upon arrival at the event,so grab a partner and get ready to showcase your skills. Mingle with colleagues and win fun prizes!
RSVP to SFD - Game bar when signing up for Fashion Week Trade.
Friday August 16, 12.15-13.15 Location: Stockholm Showroom, Augustendalsvägen 7
During Buyers Club, we welcome you as a retailer and buyer from the fashion industry to discuss business ideas related to the customer journey, increasing sales, and strengthening relationships with both customers and suppliers. This season, we are focusing on social media, especially Instagram. We will discuss topics like which content works best, using advertising to boost your Instagram profiles and ways to measure success.
After a brief introduction from our team and Helena Waker, CEO, we will hold a workshop. In groups, you will share valuable insights from your business journeys on Instagram. Our Head of Communications & Marketing, Linda Ekström, and members of the SFD team will be available for questions and practical advice.
After the workshop at 13.15, we offer a simpler lunch that you can take with you or eat on site to continue with a lunch mingling.
There are a limited number of spots, so secure yours no later than Thursday August 8 by registering here. Please note that this networking opportunity is exclusively for buyers or individuals who own or work in a store and will be held in Swedish.
The program is in progress and is continuously updated. Keep an eye on your inbox and on this page.
Partners
Eventsponsors
Fashion Week Trade x Habit
This season we are partnering with Habit – the fashion industry news outlet.
Sign up for their newsletter and follow everything that happens in the fashion industry. Get the sharpest industry analysis and breaking news delivered straight to your inbox. Stay up-to-date in retail, purchasing, products and services.
Addresses Stockholm Showroom, Augustendalsvägen 7, Nacka strand. Stockholm Shoe House, Cylindervägen 20, Nacka strand. Guest Brands in The Fair Hall, Automobilgatan 1, Nacka strand.
By car: Follow Stadsgårdsleden from Slussen in central Stockholm towards Värmdöleden (route 222). Take exit Nacka strand and follow the signs towards “Fashion District”. Travel time approx 8 minutes.
Parking: There are over 2000 parking spaces in the Stockholm Fashion District spread over three underground parking garages as well as outside. Follow the instructions after passing the tunnel to Nacka strand. There is a new parking system in the garages, download and use the app PARKSTER to be able to pay for your parking.
By Taxi: Stockholm Fashion District recommends Taxi Stockholm (08-15 00 00), Taxi 020 (020-20 20 20) or Taxi Kurir (08-30 00 00).
With public transport: When you travel with SL:s boats or buses you can buy your ticket either directly with your credit card, or in SL:s app (paying with Swish or credit card).
Bus 443 departs from Slussen to Nacka Strand every 15 minutes during the whole day and until late night, with an estimated travel time of 10 minutes.
The SL boat marked 80X Nacka Strand departs from Nybroplan (at Nybrokajen) and goes directly to Nacka Strand without any stops in between and with an estimated travel time of 25 minutes.
The SL boat marked 80 Ropsten departs from Nybroplan (at Nybrokajen) to Nacka Strand with an estimated travel time of 35 minutes.
For more options of how to get here by public transport, see the travel planner on www.sl.se here or in SL:s app.
From Central Station / City Terminal / T-Central: Take the subway, red or green line south, to station Slussen. Bus 443 departs from Slussen to Nacka strand with an estimated travel time of 10 minutes. Timetable for public transport, SL. You can find the timetable for public transport with SL here.
Sea walk / bike ride from Sickla or Södermalm: Take a walk or bike ride along the water to Nacka strand. Those who want to walk along the water can walk over Svindersviksbron which connects Kvarnholmen with Nacka strand. There are also many other good bike paths to choose from.
From Arlanda: Take the Arlanda Express or Airport Bus to the Central Station. From there, take the subway, red or green line south, to station Slussen. Bus 443 departs from Slussen to Nacka strand with an estimated travel time of 10 minutes. You can find the timetable for public transport with SL here.
From Bromma Airport: Take the Airport Bus to the Central Station. From there, take the subway, red or green line south, to station Slussen. Bus 443 departs from Slussen to Nacka strand with an estimated travel time of 10 minutes. You can find the timetable for public transport with SL here.
